Identity
I graphically explorated different symbols of the luck Concourissimo was supposed to bring, such as the clover, the Leprechaun, the ladybird… Those lucky symbols would represent the website’s purpose. A friendly mascot would be engaging and give more personnality to the identity: the ladybird appeard to be more simple-shaped to become a logo, better recognizable and a more obvious symbol of luck.
Webdesign
Actually, the website is only the tip of the iceberg: most of Concourissimo’s content is delivered through its newsletter. I then needed to design the website in a way which would be compatible with the constraints of a newsletter: almost no images, square shapes, flat colors… and despite of this, giving it a ludic look!
