Identity
As Concourissimo, Prizemaniac is a ludic way to win prizes. The identity then needed to reflect this ludic aspect, but also to look trustworthy, as the players has the possibility to buy extra tickets. The colorscheme had to be bright, and a smiling mascot could make the whole very engaging. The choice of a gift as a mascot finished to give an identity to the website by telling its purpose.
I created the name by associations, and Prizemaniac.com was available, then why not? It sounds good to me…
Webdesign
Since they are the content, the prizes had to be dominant in the layout. A lot of white space and almost no browsing elements makes them stand out and call the clicks.
